Introducing V as our Global Brand Ambassador
Who got the new Headphone (1) Pro first? A member of the world’s most-streamed band, a platinum-selling artist in his own right and one of the most famous people on the planet.
To us and his millions of fans, V represents experimentation and sonic expression on a global stage. Together, we’re defining technical excellence for a new generation – in London, Seoul and the studio.
Shot by Dorothea Sing Zhang, the campaign for Headphone (1) Pro takes us on set for a behind-the-scenes look at the creative process. But where does a campaign begin?
First, we looked at music videos where movement is pushed to raw expression – a little offbeat, a little lost in the moment. Think: Jamiroquai’s ‘Virtual Insanity', Gene Kelly’s ‘Singin’ in the Rain’, anything directed by Spike Lee. Moments of letting go, driven by instinct.
And for the music. We wanted to match V’s sonic versatility with something expansive and uniting. He suggested jazz. Then a pause on George Michael and Spandau Ballet, before landing on Tom’s Diner by Suzanne Vega.
When we got to the visual treatment, we looked at Eadweard Muybridge. He was one of the first to turn photos into stop motion films: horses galloping, athletes jumping, birds flying. Building on these experiments, we layered V’s silhouette – showing the journey driving his process.
"I'm excited to be part of this bold new chapter with Nothing. Headphone (1) Pro feels true to how I create, with a design grounded in creative expression. I look forward to our journey together."
V, on our new relationship
